Pallav Pokhrel, PhD, MPH

Pallav Pokhrel, PhD, MPH

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Full Member, Population Sciences in the Pacific Program (Cancer Prevention in the Pacific), University of Hawaiʻi Cancer Center

Academic Appointment(s):
Associate Researcher (Associate Professor), University of Hawaiʻi Cancer Center

PhD, Preventive Medicine, University of Southern California
MPH, Biostatistics/Epidemiology, University of Southern California

Research Focus

Dr. Pokhrel's research deals with reducing tobacco-related cancer disparities and preventing abuse of new and emerging tobacco products. His current research focuses on investigating 1) the effects of e-cigarette marketing on young adults' beliefs, attitudes, and e-cigarette and cigarette use behaviors; 2) the effects of e-cigarette use on tobacco use behavior; 3) the psychosocial predictors of ethnic/racial disparities in tobacco use; and 4) the application of self-regulation theories on tobacco use prevention and cessation interventions.

His research is mainly supported by grants from the National Cancer Institute (NCI).

Selected Publications

Pokhrel P, Herzog TA, Fagan P, Unger JB, Stacy AW. (2018). E-cigarette advertising exposure, explicit and implicit harm perceptions, and e-cigarette use susceptibility among non-smoking young adults. Nicotine & Tobacco Research. Advanced online publication. Doi: 10.1093/ntr/nty030.

Pokhrel P, Fagan P, Herzog TA, Laestadius L, Buente W, Kawamoto CT, Lee HR, Unger JB. (2017). Social media e-cigarette exposure and e-cigarette expectancies and use among young adults. Addictive Behaviors, 78, 51-58.

Pokhrel P, Fagan P, Herzog TA, Chen Q, Muranaka N, Kehl L, Unger JB. (2016). E-cigarette advertising exposure and implicit attitudes among young adult nonsmokers. Drug and Alcohol Dependence, 163, 134-140.

Pokhrel P, Fagan P, Cassel K, Trinidad DR, Kaholokula JK, Herzog TA. (2016). Social network characteristics, social support, and cigarette smoking among Asian/Pacific Islander young adults. American Journal of Community Psychology, 57, 353-365.

Pokhrel P, Herzog TA. (2014). Historical trauma and substance use among Native Hawaiian college students. American Journal of Health Behavior, 38, 420-429.

Pokhrel P, Little MA, Fagan P, Muranaka N, Herzog TA. (2014). E-cigarette outcome expectancies among college students. Addictive Behaviors, 39, 1062-1065.

Pokhrel P, Fagan P, Little M, Kawamoto CT, Herzog TA. (2013). Smokers who use e-cigarettes to quit smoking: Findings from a multiethnic study in Hawaii American Journal Public Health, 103, e57-62.

Publication list via PubMed

Active Grants

P. Pokhrel, PI
"Social processes of e-cigarette marketing's influence on behavior"

P. Pokhrel, PI
"Prospective effects of electronic cigarette marketing on expectancies and behavior"
02/2016 – 01/2021

P. Pokhrel, Co-investigator; Palafox, Underwood, Vogel, Ward, MPIs
"University of Guam/University of Hawaii Partnership"
09/2015 – 08/2020