Hye-Ryeon Lee, PhD

Hye-Ryeon Lee, PhD

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Associate Member, Population Sciences in the Pacific Program (Cancer Prevention in the Pacific), University of Hawaiʻi Cancer Center

Academic Appointment(s):
Professor of Communicology, Department of Communicology, College of Arts and Humanities, University of Hawaiʻi at Mānoa

Degree(s):
PhD, Communication, Stanford University
MA, Political Science, Stanford University
MA, Journalism and Mass Communication, University of Wisconsin at Madison

Honors

2016 - Commendation from President Park Geun-hye of Republic of Korea for contribution to National Unification Advisory Council
2015 - Distinguished Service Award (Korean American Communication Association)
2011 - Top Paper Award (Environmental Communication Division, Western States Communication Association)
2004 - Koa Anvil Award (Public Relations Society of America, Hawaii Chapter)
1995 - Dianne Cummings Cancer Prevention Fellowship (Arizona Cancer Center)

Research Focus

Dr. Hye-Ryeon Lee teaches and conducts research in the area of health communication. Her research focuses on investigating normative influences in the context of health: How people form perceptions about social norms regarding health behaviors, and how these perceptions influence their own health behaviors in the end.

The process through which individuals decide to adopt or to give up behaviors that affect their health is complicated, with various personal, social, and environmental factors exerting influence. A key factor is the perception about social norms since what people believe to be socially acceptable will influence their behavior. Communication plays an important role in the normative influence process as norms are formed, reformed, and maintained through interpersonal and mass-mediated communication. Her research endeavors represent an effort to further our understanding of the role of communication in normative influence processes through policy, culture, and mass media.

Much of her research is conducted in combination with actual communication interventions that are set in the community setting. Dr. Lee has worked on various intervention projects to assess effectiveness of community-based interventions for tobacco, youth violence and HIV prevention in California, Arizona and Hawaiʻi. Tobacco control and prevention has been an important focus of her research since 1994. She has directed many research projects in tobacco use prevention as well as in cessation, working with diverse types of populations including children, young adults, Korean immigrants, and general public in California, Arizona and Hawaiʻi. She also conducts research to investigate the mechanism through which culture and communication influence health behaviors among socially and culturally diverse populations.

Selected Publications

Lee HR, Lee HE, Cassel K, Hagiwara M, & Somera LP. (2019). Protective effect of biculturalism for health amongst minority youth: The case of Pacific Islander migrant youths inHawaiʻi. British Journal of Social Work; 49(4), 1003-1022.

Lee HR, Lee HE, & Choi J. (2017). Motivation and the use of social media: A cross-cultural analysis of psychological well-being and culture in the United States and Korea. Speech and Communication; 16(2), 141-182.

Somera LP, Lee HR, Badowski G, Cassel K. (2016). Health information seeking, source trust, and culture: comparative analysis of health information trends and needs between Guam and the United States. Journal of Health Communication; 21(4), 469-478.

Lee HR, Lee HE, Choi J, Kim JH, Han HL. (2014). Social media use, body image and psychological well-being: A cross-cultural comparison of Korea and the United States. Journal of Health Communication; 19(12), 1343-1358.

Zhuang YL, Cummins S, Lee HR, Dearing JW, Kirby C, Zhu SH. (2012). What are the barriers to an Asian-language quitline service? Journal of Community Health; 37(5), 1058-1065.

Publication list via PubMed

Active Grants

H.R. Lee, Co-Investigator / Pallav Pokhrel, PI
5R01CA202277
NIH/NCI
"Prospective effects of electronic cigarette marketing on expectancies and behavior"
02/05/2016-01/31/2021

H.R. Lee, Co-Investigator / Neal Palafox, Carl-Wilhelm Vogel, & David Ward, MPIs
5U54CA143727-06A1
NIH/NCI
"University of Guam/University of Hawai`i Cancer Center Partnership "
09/2015-08/25/20